Vistatec exhibits at IRCE 2017
Global retail marketing and localization is more than just translation
Vistatec, one of the world’s leading global localization solutions providers, will have a booth (n. 206) at the IRCE this week. Expecting to generate a conversation about localization in retail, Vistatec will be represented by our directors of sales in the US, Kristin Hansen and John Freeston and our SVP, Michele Smith. They will be available to discuss the company’s full suite of localization and retail language solutions and demonstrate how they can help bring products to new markets fast and effectively.
This year, IRCE aims to focus around topics such as the latest trends in online commerce and how companies can improve their online retail strategy. Approximately 10,000 guests are expected to attend IRCE which will showcase more than 200 expert speakers and 130 conference sessions. This is a must-attend event for retail and ecommerce professionals seeking the very latest strategies and solutions in the world of retail.
As global consumer habits change rapidly, retailers need to change with them. Vistatec understands that global retail marketing and localization is more than just translation. Their international and multidisciplinary team are equipped to support their clients with a range of complementary services, including product branding, software localization, enterprise terminology management, e-commerce site translation, product localization, multilingual SEO and SEM, as well as multimedia localization.
The topics that IRCE intends to discuss this year are very important due to the current change in the retail scene, more and more people shopping online and looking for an omnichannel brand experience. Investors such as Warren Buffet are already betting on the death of retail as we know it. In a recent article Mr. Buffet commented, “In 10 years, the retail industry will look nothing like it does now … the world has evolved, and it’s going to keep evolving, but the speed is increasing.”
Are You Attending IRCE?
If you are visiting IRCE please visit Vistatec at booth 206. The team would be delighted to meet you and discuss the future of the retail industry and how companies can benefit from the very latest in global content solutions.
About Vistatec
Vistatec has been supporting some of the world’s most iconic brands to optimize their global commercial potential since 1997. Vistatec is one of the world’s leading localization solutions providers headquartered in Dublin, Ireland with offices in Mountain View, California, USA.
by Claiza Oliveira, Marketing Executive Assistant, Vistatec.
