The Beauty Of Linguistic Diversity

How Many Languages Does Your Organization Speak?

Vistatec
2 min readMay 18, 2020

Digital First | Language

How many languages does your organization speak? Do your products and services need to reach new customers at this time? How many languages do you use to share information and content about your products and services?

There are about 7,000 languages spoken around the world — and they all have different sounds, vocabularies, and structures.

Unesco comments that languages play an important role in the lives of people. They are not only a tool for communication, education, social integration, and development, but also a repository for each person’s unique identity, cultural history, traditions, and memory.

Language can shape the way we think.

The Sun ☀️ is feminine in German and masculine in Spanish. The moon🌛 is the complete reverse. In this TED talk, Lera Boroditsky discusses how this shapes the way we think.

“The beauty of linguistic diversity is that it reveals to us just how ingenious and how flexible the human mind is.” — Lera Boroditsky, Cognitive Scientist

Are you thinking differently about how you communicate with your customers? Is your global content reaching and actually communicating with your intended audience? Are you looking to reach out to new communities, cultures, and customers?

How is language playing a vital role in your organization's success?

Vistatec has been helping many of the world’s leading brands since 1997.

#DigitalFirst #DigitalTransformation #ThePowerOfLanguage
Find out more:
www.vistatec.com

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