Take 4 Global Content Solutions
Language Quality Review
Vistatec’s Language Review Services — operated as a distinct Business Unit with its own project managers and language resources — provide you with a truly independent mechanism to review and evaluate language quality.
Our linguists are individually chosen from a pool of independent professionals uniquely vetted for this service. A key prerequisite is that selected reviewers have no affiliation with any of the language partners or LSPs that carry out the localization work. Our reviewers can effectively become your resources, managed by our team of dedicated project managers.
Transcreation
Transcreation is a specialized localization technique for multicultural and multilingual marketing. Transcreation overcomes the loss of ideas and emotions in translation and goes beyond language.
It conceptually transforms the intent of the message and re-creates the motivational content to achieve equivalency in user experience and engagement in the target language. Our in-market, bilingual professionals render brand sensitive content by applying local insights and reflecting differing cultural and socio-economic values as well as linguistic differences and stylistic nuances to deliver the intended impact.
Global SEO
Multilingual SEO is the process of transcreating source language SEO keywords relevant to the target locale and language and interweaving those keywords into local web pages to increase the visibility of websites in search engine results pages (SERPs), drive user experience and enhance user retention in the target language.
Global SEO keyword research captures the intent of the search and reflects local search behavior.
Content Creation and Copywriting
Vistatec’s content creation services cover blog authoring, copywriting, layout and media creation. You may need hyperlocal original content for different markets, be it web content, ad copy, a company blog, the contents of a package or label, or something else entirely. Regardless of what you want to say, Vistatec can create the message and generate global content for key markets.
Our content teams have years of experience in communicating our clients’ services, products and specialities in clear and engaging language.
This article first appeared in VTQ Magazine.
Read more: https://vtqglobal.com/
